| 000 | 00777nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | 5763 | ||
| 003 | BD-DhEU | ||
| 005 | 20251007115008.0 | ||
| 008 | 251007b19922025us ||||| |||| 00| 0 eng d | ||
| 020 | _a025609196x | ||
| 040 |
_aBD-DhEU _bEnglish _cBD-DhEU _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_223 _a659.1 _bBOC 1992 |
| 100 | 1 |
_aBovee, Courtland L. _92120 |
|
| 245 | 1 | 0 |
_aContemporary Advertising / _cCoutrtland L. Bovee & William F. Arens |
| 250 | _a4th ed. | ||
| 260 |
_aUSA : _bIrwin , _cc 1992. |
||
| 300 |
_axxxi,718 p. : _bill. ; _c26 cm. |
||
| 500 | _aIncludes Index | ||
| 504 | _aIncludes Endnotes, Glossary, | ||
| 526 | _aBBA | ||
| 590 | _aKamrujjaman | ||
| 650 | 0 |
_aContemporary Advertising _99280 |
|
| 700 | 1 |
_aArens, William F. _94341 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c5729 _d5729 |
||