| 000 | 00792nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 5112 | ||
| 003 | BD-DhEU | ||
| 005 | 20190516124702.0 | ||
| 008 | 030203s2014 ii a b 001 0 eng | ||
| 020 | _a9789332518377 | ||
| 040 |
_aBD-DhEU _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _223 _bCLI 2014 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald E. Baack. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bPearson Prentice Hall, _cc2014. |
||
| 300 |
_a455 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 590 | _aSharmin Sultana | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald E. | |
| 942 |
_2ddc _cBK _05 |
||
| 999 |
_c5060 _d5060 |
||