| 000 | 00895nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 5102 | ||
| 003 | BD-DhEU | ||
| 005 | 20170710094525.0 | ||
| 008 | 170710b2015 ii ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332542204 | ||
| 040 |
_aBD-DhEU _cBD-DhEU |
||
| 082 | 0 | 0 |
_223 _a658.8 _bKES 2015 |
| 100 | 1 | 0 | _a Keller, Kevin Lane |
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. |
||
| 250 | _a4th ed. | ||
| 260 |
_aIndia : _bPearson, _cc2015. |
||
| 300 |
_axvi, 586p.: _bill.; _c23cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _asyful | ||
| 650 | 0 | _a Brand management | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aProduct management. | |
| 700 | 1 | 0 | _aParameswaran, Ambi M. G. |
| 700 | 1 | 0 | _aJacob, Isaac |
| 942 |
_2ddc _cBK |
||
| 999 |
_c5051 _d5051 |
||