000 00701cam a2200229 a 4500
001 4679
003 BD-DhEU
005 20150806085626.0
008 150806s2007 ii a b 001 0 eng
020 _a8131700976
040 _aDLC
_cDLC
_dDLC
_bBD-DhEU
041 _aeng
082 0 0 _223
_a658.8
_bRAM 2007
100 1 _aRamesh Kumar, S.
245 1 0 _aMarketing and branding :
_bthe Indian scenario /
_cS. Ramesh Kumar.
260 _aNew Delhi :
_bDorling Kindersley (India),
_c2007.
300 _axiv, 482 p. :
_bill. (some col.) ;
_c25 cm.
504 _aIncludes bibliographical references (p. [465]-479) and index.
590 _aAl Mamun
650 0 _aBranding (Marketing)
_zIndia.
942 _2ddc
_cBK
999 _c4644
_d4644