| 000 | 00866cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4667 | ||
| 003 | BD-DhEU | ||
| 005 | 20150625093716.0 | ||
| 008 | 150625s2012 enka b 001 0 eng | ||
| 020 | _a9780199655830 (pbk.) | ||
| 020 | _a0199655839 (pbk.) | ||
| 020 | _a9780199576746 (hbk.) | ||
| 040 |
_aDLC _cDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_223 _a658.8 _bZWI 2012 |
| 245 | 0 | 0 |
_aInside marketing : _bpractices, ideologies, devices / _cedited by Detlev Zwick and Julien Cayla. |
| 260 |
_aOxford : _bOxford University Press, _c2012. |
||
| 300 |
_axi, 357 p. : _bill. ; _c24 cm. |
||
| 500 | _aOriginally published: 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aAL Mamun | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aZwick, Detlev. | |
| 700 | 1 | _aCayla, Julien. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c4619 _d4619 |
||