000 01217cam a22002894a 4500
001 4599
003 BD-DhEU
005 20150324101116.0
008 050909s2006 maua 001 0 eng
020 _a1593374976
020 _a9781593374976
040 _aDLC
_cDLC
_dIG#
_dBAKER
_dUKM
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.82
_223
_bPEU 2005
100 1 _aPeters, Paula,
_d1973-
245 1 4 _aThe ultimate marketing toolkit :
_bads that attract customers, brochures that create buzz, web sites that wow /
_cPaula Peters.
260 _aAvon, Mass. :
_bAdams Media,
_cc2006.
300 _avii, 215 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
505 0 _aThe thirty-second sound bite -- The unique logo -- The tag line -- The business card -- The letterhead -- The bio -- The introductory letter -- The postcard -- The press release -- The ad -- The brochure -- The web site -- The newsletter -- When to hire a professional -- Samples.
590 _aMKI
650 0 _aMarketing
_zUnited States.
650 0 _aSales promotion
_zUnited States.
650 0 _aAdvertising
_zUnited States.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0519/2005026070.html
942 _2ddc
_cBK
999 _c4465
_d4465