000 01319nam a22003377a 4500
001 3954
003 BD-DhEU
005 20140723103830.0
008 140723s2008 ii a b 001 0 eng
020 _a9780198079446
020 _a0198079443
040 _aDLC
_cDLC
_dBD-DhEU
041 _aeng
050 0 0 _aHF5415
_b.B26 2008
082 0 0 _a658.8
_223
_bBAM 2008
100 1 _aBaines, Paul,
_d1973-
245 1 0 _aMarketing /
_cPaul Baines, Chris Fill, and Kelly Page.
260 _aOxford ;
_aNew Delhi :
_bOxford University Press,
_cc2008.
300 _axxix, 697 p. :
_bill. (some col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
590 _aAH
650 0 _aMarketing.
700 1 _aFill, Chris.
700 1 _aPage, Kelly,
_d1974-
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008003363-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008003363-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008003363-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c3857
_d3857