000 00729nam a22002897a 4500
001 3894
003 BD-DhEU
005 20140523180356.0
008 140523s2009 ii a b 001 0 eng
010 _a 86114041
020 _a9788131703823
040 _aDLC
_cDLC
_dBD-DhEU
041 _aeng
050 0 0 _aHF5823
_b.J43 1985
082 0 0 _a659.1
_223
_bJEA 2009
100 1 _aJefkins, Frank
245 1 0 _aAdvertising /
_cFrank Jefkins.
250 _a4th ed.
260 _aNew Delhi :
_bPearson,
_c2009.
300 _a416 p. :
_bill. ;
_c24 cm.
490 0 _aThe M & E handbook series,
_x0265-8828
500 _aIncludes index.
590 _aAH
650 0 _aAdvertising.
700 1 _aYadin, Daniel
942 _2ddc
_cBK
999 _c3782
_d3782