000			01273nam a22002777a 4500
001			3822
003			BD-DhEU
005			20140518142811.0
008			140518b2009 ii ||||| |||| 00| 0 eng d
020			_a9788131725863
040			_dBD-DhEU
041			_aeng
082	0	0	_a658.8/1 _223 _bJOS 2009
100	1		_aJobber, David,
245	1	0	_aSelling and sales management / _cDavid Jobber, Geoffrey Lancaster.
250			_a7th ed.
260			_aNew Delhi : _bDorling Kindersley, _c2009.
300			_axxi, 526 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aDevelopment and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
590			_aMamun
650		0	_aSelling.
650		0	_aSales management.
700	1		_aLancaster, Geoffrey,
942			_2ddc _cBK
999			_c3760 _d3760