| 000 | 00769nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 3814 | ||
| 003 | BD-DhEU | ||
| 005 | 20170719120945.0 | ||
| 008 | 140517s2005 ii b 001 0 eng | ||
| 020 | _a0070620180 | ||
| 020 | _a9780070620186 | ||
| 040 |
_aDLC _cDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bPEB 2006 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi. : _bMcGraw-Hill, _c2006. |
||
| 300 |
_axviii, 844 p. : _bcol. ill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 590 | _aAH | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3752 _d3752 |
||