000			00917nam a22003137a 4500
001			3810
003			BD-DhEU
005			20200108140456.0
008			140515s2013 ii a b 001 0 eng
020			_a9781259026850
020			_a125902685
040			_aDLC _cDLC _dBD-DhEU
041			_aeng
082	0	0	_a659.1 _223 _bBEA 2013
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a9th ed.
260			_aNew Delhi : _bMcGraw-Hill, _cc2013.
300			_axliii, 1015 p. : _bill. ; _c24 cm.
440		0	_aIrwin/McGraw-Hill series in marketing
590			_aAH
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E. _d- _t.
700	1		_aPurani, Keyoor
942			_2ddc _cBK _08
999			_c3748 _d3748