| 000 | 00820nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 3809 | ||
| 003 | BD-DhEU | ||
| 005 | 20140515153908.0 | ||
| 008 | 140515s2010 ii b 001 0 eng | ||
| 020 | _a9780070682160 | ||
| 020 | _a007068216 | ||
| 040 |
_aDLC _cDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bHAC 2010 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi: _bMcGraw-Hill , _cc2010. |
||
| 300 |
_axxix, 866 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aAH | ||
| 650 | 0 | 0 | _aConsumer behavior |
| 650 | 0 | 0 | _aMarket surveys |
| 700 | 1 | _aMothersbaugh, David L. | |
| 700 | 1 | _aMookerjee, Amit | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3747 _d3747 |
||