| 000 | 01547cam a2200397Ia 4500 | ||
|---|---|---|---|
| 001 | 3361 | ||
| 003 | BD-DhEU | ||
| 005 | 20130906185340.0 | ||
| 006 | m d | ||
| 007 | cr cn- | ||
| 008 | 030728s2008 enka sb 001 0 eng | ||
| 020 | _a0585458081 | ||
| 020 | _a9780750686334 | ||
| 035 | _a(OCoLC)52733341 | ||
| 035 | _a(OCoLC)ocm52733341 | ||
| 035 | _a(N$T)ocm52733341 | ||
| 035 | _a(NNC)4254514 | ||
| 040 |
_aN$T _cN$T |
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| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHF5415.55 _b.G86 2002eb |
| 082 | 0 | 4 |
_a658.812 _223 _bGUT 2008 |
| 100 | 1 |
_aGummesson, Evert, _d1936- |
|
| 245 | 1 | 0 |
_aTotal relationship marketing _h[electronic resource] : _bmarketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / _cEvert Gummesson. |
| 250 | _a3nd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _cc2008. |
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| 300 |
_axiv, 376 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [317]-337) and index. | ||
| 533 |
_aElectronic reproduction. _bBoulder, Colo. : _cNetLibrary, _d2003. _nAvailable via World Wide Web. _nAccess may be limited to NetLibrary affiliated libraries. |
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| 590 | _aMKI | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aRelationship | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 776 | 1 |
_cOriginal _z0750654074 _w(DLC) 2002074374 _w(OCoLC)49903245 |
|
| 856 | 4 |
_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4254514 _zClick here for full text. |
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| 942 |
_2ddc _cBK |
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| 999 |
_c3398 _d3398 |
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