| 000 | 00860cam a22002778a 4500 | ||
|---|---|---|---|
| 001 | 753 | ||
| 003 | BD-DhEU | ||
| 005 | 20190516151825.0 | ||
| 008 | 120901s2007 ii 000 0 eng | ||
| 020 | _a9788131709962 | ||
| 040 |
_aBD-DhEU _cBD-DhEU _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _222 _bCLI 2007 |
| 100 | 1 |
_aClow, Kenneth E. _98 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson Prentice Hall, _c2007. |
||
| 300 |
_a537 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 590 | _aMd. Jahangir Alam | ||
| 650 | 0 |
_aCommunication in marketing. _94076 |
|
| 650 | 0 |
_aAdvertising. _93969 |
|
| 700 | 1 |
_aBaack, Donald. _99 |
|
| 942 |
_2ddc _cBK _08 |
||
| 999 |
_c1641 _d1641 |
||