000 01232cam a22003014a 4500
001 1677
003 BD-DhEU
005 20120829092946.0
008 120829s2004 enka b 001 0 eng
020 _a0749442565
020 _a0749443324
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 1 _aeng
082 0 0 _a659
_222
_bMIB 2004
100 1 _aMikunda, Christian.
_94343
240 1 0 _aMarketing spuren.
_lEnglish
245 1 0 _aBrand lands, hot spots & cool spaces :
_bwelcome to the third place and the total marketing experience /
_cChristian Mikunda.
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_cc2004.
300 _axviii, 221 p. , [16] p. of plates :
_bill. (some col.) ;
_c25 cm.
500 _a"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
504 _aIncludes bibliographical references (p. [201]) and index.
590 _aUH
650 0 _aSpecial events
_xMarketing.
_94344
650 0 _aSpecial events
_xPlanning.
_94345
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2004005768-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0912/2004005768-b.html
942 _2ddc
_cBK
999 _c1607
_d1607