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| 001 | 1676 | ||
| 003 | BD-DhEU | ||
| 005 | 20191203165327.0 | ||
| 008 | 120828s2004 maua b 001 0 eng | ||
| 020 | _a0072536764 | ||
| 020 | _a0071214380 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _223 _bBEA 2004 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _94342 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_axxvi, 779, [67] p. : _bcol. ill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _94052 |
|
| 504 | _aIncludes bibliographical references (p. EN1-EN25) and index. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aAdvertising. _93969 |
|
| 650 | 0 |
_aSales promotion. _93141 |
|
| 650 | 0 |
_aCommunication in marketing. _94076 |
|
| 700 | 1 |
_aBelch, Michael A. _94337 |
|
| 942 |
_2ddc _cBK _01 |
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| 999 |
_c1606 _d1606 |
||