| 000 | 00900cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 1674 | ||
| 003 | BD-DhEU | ||
| 005 | 20120828121306.0 | ||
| 008 | 120828s2006 njua b 001 0 eng | ||
| 020 | _a0131465600 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _222 _bWEA 2006 |
| 100 | 1 |
_aWells, William, _d1926- _94338 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, Sandra Moriarty, John Burnett. |
| 246 | 3 | _aAdvertising : principles and practice | |
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2006. |
||
| 300 |
_axxxi, 592 p. ; _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 575-580) and index. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aAdvertising. _93969 |
|
| 700 | 1 |
_aBurnett, John, _d1944- _94339 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _94340 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1604 _d1604 |
||