| 000 | 01303cam a2200265 a 4500 | ||
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| 001 | 743 | ||
| 003 | BD-DhEU | ||
| 005 | 20120828101254.0 | ||
| 008 | 120828s2009 ii a b 001 0 eng | ||
| 020 | _a9788120338333 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bSOC 2009 |
| 100 | 1 |
_aSolomon, Michael R. _94158 |
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| 245 | 1 | 0 |
_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon. |
| 250 | _a8th ed. | ||
| 260 |
_aNew Delhi : _bPHI Learning, _cc2009. |
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| 300 |
_axxv, 694 p. : _bcol. ill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. | |
| 590 | _aMd. Jahangir Alam | ||
| 650 | 0 |
_aConsumer behavior. _9791 |
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| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0804/2008000236.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c1580 _d1580 |
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