| 000 | 00750cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 1562 | ||
| 003 | BD-DhEU | ||
| 005 | 20120828095707.0 | ||
| 008 | 28 s1994 nyu b 001 0 eng | ||
| 020 | _a0814450717 : | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8348 _223 _bROM 1994 |
| 100 | 1 |
_aRossman, Marlene L. _94281 |
|
| 245 | 1 | 0 |
_aMulticultural marketing : _bselling to a diverse America / _cMarlene L. Rossman. |
| 260 |
_aNew York : _bAMACOM, _cc1994. |
||
| 300 |
_axi, 178 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 169-170) and index. | ||
| 590 | _aMMI | ||
| 650 | 0 |
_aMarket segmentation _zUnited States. _94282 |
|
| 650 | 0 |
_aMinority consumers _zUnited States. _94283 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1577 _d1577 |
||