000 00756cam a22002534a 4500
001 741
003 BD-DhEU
005 20120828094804.0
008 120828s2002 ii a b 001 0 eng
020 _a9788120322219
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_221
_bKAC 2002
100 1 _aKardes, Frank R.
_94280
245 1 0 _aConsumer behavior and managerial decision making /
_cFrank R. Kardes.
250 _a2nd ed.
260 _aNew Delhi :
_bPHI Learning,
_cc2002.
300 _axviii, 457 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 417-439) and indexes.
590 _aMd. Jahangir Alam
650 0 _aConsumer behavior.
_9791
650 0 _aDecision making.
_93040
942 _2ddc
_cBK
999 _c1576
_d1576