000 01176cam a2200301 a 4500
001 1561
003 BD-DhEU
005 20120828094507.0
008 120828s1996 nyua f 001 0 eng
020 _a0471124397 (cloth : alk. paper)
020 _a0471124419 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.84
_223
_bSME 1996
100 1 _aSmith, Jeanette,
_d1924-
_94276
245 1 0 _aEntrepreneur magazine :
_bguide to integrated marketing /
_cJeanette Smith.
260 _aNew York :
_bJohn Wiley,
_cc1996.
300 _axii, 277 p. :
_bill. ;
_c24 cm.
440 0 _aEntrepreneur magazine small business series
_94277
504 _aIncludes index.
590 _aMMI
650 0 _aAdvertising media planning
_xHandbooks, manuals, etc.
_94278
650 0 _aDirect marketing
_xHandbooks, manuals, etc.
_94279
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix05/96000530.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0707/96000530-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0707/96000530-d.html
942 _2ddc
_cBK
999 _c1575
_d1575