000 00837cam a22002534a 4500
001 1662
003 BD-DhEU
005 20120829095900.0
008 120827s2003 at a b 001 0 eng
020 _a0324181485
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.83
_223
_bZIE 2003
100 1 _aZikmund, William G.
_92925
245 1 0 _aExploring marketing research /
_cWilliam G. Zikmund.
250 _a8th ed.
260 _aAustralia ;
_a[Cincinnati, Ohio] :
_bThomson/South-Western,
_cc2003.
300 _axxi, 744 p. :
_bchiefly col. ill. ;
_c23 cm.
500 _aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504 _aIncludes bibliographical references and index.
590 _aUH
650 0 _aMarketing research.
_92117
942 _2ddc
_cBK
999 _c1568
_d1568