000 00822cam a2200289 a 4500
001 1658
003 BD-DhEU
005 20160511113953.0
008 120826s1998 ii a b 001 0 eng
020 _a0538867701
020 _a9788131500361
020 _a8131500365
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8342
_223
_bASC 1998
100 1 _aAssael, Henry.
_94259
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael.
246 3 0 _aConsumer behavior
250 _a6th ed.
260 _aNew Delhi :
_bCengage Learning,
_cc1998.
300 _axviii, 718 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
590 _aUM
650 0 _aConsumer behavior.
_9791
650 0 _aMotivation research (Marketing)
_94162
942 _2ddc
_cBK
999 _c1564
_d1564