| 000 | 01339cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 1657 | ||
| 003 | BD-DhEU | ||
| 005 | 20200310201902.0 | ||
| 008 | 120813s2011 ii ab b 001 0 eng | ||
| 020 | _a9780070700994 | ||
| 020 | _a0070700990 | ||
| 040 |
_aDLC _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWX _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bZES 2011 |
| 100 | 1 |
_aZeithaml, Valarie A. _94232 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw-Hill Irwin, _cc2011. |
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| 300 |
_axxvii, 763 p. : _bill., map ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aService industries _xMarketing. _94236 |
|
| 650 | 0 |
_aCustomer services. _94234 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBitner, Mary Jo. _94235 |
|
| 700 | 1 |
_aGremler, Dwayne D. _94237 |
|
| 700 | 1 |
_aPandit, Ajay _94238 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html |
| 942 |
_2ddc _cBK _04 |
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| 999 |
_c1556 _d1556 |
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