| 000 | 01034cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 1656 | ||
| 003 | BD-DhEU | ||
| 005 | 20190729154217.0 | ||
| 008 | 120813s2003 maua b 001 0 eng | ||
| 020 | _a0072471425 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _221 _bZES 2003 |
| 100 | 1 |
_aZeithaml, Valarie A. _94232 |
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| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
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| 300 |
_axx, 668 p. : _bill. ; _c21 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aService industries _xMarketing. _94233 |
|
| 650 | 0 |
_aCustomer services. _94234 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBitner, Mary Jo. _94235 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/2002025544.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2002025544.html |
| 942 |
_2ddc _cBK _01 |
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| 999 |
_c1555 _d1555 |
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