| 000 | 01269cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 1483 | ||
| 003 | BD-DhEU | ||
| 005 | 20190510141851.0 | ||
| 008 | 120812s2005 ii 000 0 eng | ||
| 020 | _a0072864877 | ||
| 020 | _a0071111778 | ||
| 020 | _a9780070601581 | ||
| 020 | _a0070601585 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bPEC 2005 |
| 100 | 1 |
_aPeter, J. Paul. _94181 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2005. |
||
| 300 |
_axvi, 579 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _94052 |
|
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aConsumer behavior. _9791 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _94182 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
| 942 |
_2ddc _cBK _07 |
||
| 999 |
_c1531 _d1531 |
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