| 000 | 01366cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 1481 | ||
| 003 | BD-DhEU | ||
| 005 | 20120812142323.0 | ||
| 008 | 120812s2011 enka b 001 0 eng | ||
| 020 | _a9780749461256 | ||
| 020 | _a074946125X | ||
| 020 | _a9780749462987 | ||
| 020 | _a0749462981 | ||
| 035 | _a(OCoLC)ocn664114978 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dCDX _dBWX _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bPLB 2011 |
| 100 | 1 |
_aDu Plessis, Erik. _94174 |
|
| 245 | 1 | 4 |
_aThe branded mind : _bwhat neuroscience really tells us about the puzzle of the brain and the brand / _cErik du Plessis. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _cc2011. |
||
| 300 |
_axvii, 251 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [245]-246) and index. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aNeuromarketing. _94175 |
|
| 650 | 0 |
_aAdvertising _xPsychological aspects. _94176 |
|
| 650 | 0 |
_aMarketing _xPsychological aspects. _94177 |
|
| 650 | 0 |
_aBranding (Marketing) _92183 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010037756-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010037756-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010037756-t.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1529 _d1529 |
||