000 00741cam a22002534a 4500
001 1549
003 BD-DhEU
005 20200316165953.0
008 120812s2010 ii b 001 0 eng
020 _a9788131731819
040 _aDLC
_cDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_223
_bMAM 2011
100 1 _aMalhotra, Naresh K.
_94013
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _a6th ed.
260 _aDelhi :
_bPearson,
_cc2010.
300 _avii, 897 p. ;
_c28 cm.
504 _aIncludes bibliographical references (p. 834-873) and index.
590 _aMMI
650 0 _aMarketing research.
_92117
650 0 _aMarketing research
_xMethodology.
_94169
942 _2ddc
_cBK
_018
999 _c1527
_d1527