| 000 | 01054pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1650 | ||
| 003 | BD-DhEU | ||
| 005 | 20120812121311.0 | ||
| 008 | 120812s1999 maua b 001 0 eng | ||
| 020 | _z0256209820 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _221 _bPEB 1999 |
| 100 | 1 |
_aPerreault, William D. _94149 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach/ _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxiv, 791, 31 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _94069 |
|
| 504 | _aIncludes bibliographical references (p. 743-786) and index. | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aMarketing _xManagement. _94159 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _94160 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1523 _d1523 |
||