000 01312cam a2200265 a 4500
001 1546
003 BD-DhEU
005 20190305121948.0
008 120812s2004 njua b 001 0 eng
020 _a8131706346
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_223
_bSOC 2004
100 1 _aSolomon, Michael R.
_94158
245 1 0 _aConsumer behavior :
_bbuying, having, and being /
_cMichael R. Solomon.
250 _a6th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_cc2004.
300 _axxv, 694 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
505 0 _aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
590 _aMMI
650 0 _aConsumer behavior.
_9791
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy0804/2008000236.html
942 _2ddc
_cBK
_01
999 _c1522
_d1522