000 | 01312cam a2200265 a 4500 | ||
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001 | 1546 | ||
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005 | 20190305121948.0 | ||
008 | 120812s2004 njua b 001 0 eng | ||
020 | _a8131706346 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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041 | _aeng | ||
082 | 0 | 0 |
_a658.8 _223 _bSOC 2004 |
100 | 1 |
_aSolomon, Michael R. _94158 |
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245 | 1 | 0 |
_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon. |
250 | _a6th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2004. |
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300 |
_axxv, 694 p. : _bcol. ill. ; _c29 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. | |
590 | _aMMI | ||
650 | 0 |
_aConsumer behavior. _9791 |
|
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0804/2008000236.html |
942 |
_2ddc _cBK _01 |
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999 |
_c1522 _d1522 |