| 000 | 01211cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 1649 | ||
| 003 | BD-DhEU | ||
| 005 | 20170718162725.0 | ||
| 008 | 120812s2005 mau b 001 0 eng | ||
| 020 | _a0072864710 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bPEB 2005 |
| 100 | 1 |
_aPerreault, William D. _94149 |
|
| 245 | 1 | 0 |
_aApplications in basic marketing : _bclippings from the popular business press / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a2004-05 ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _94052 |
|
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aMarketing _xManagement. _94156 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _94157 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1521 _d1521 |
||