| 000 | 00772cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1542 | ||
| 003 | BD-DhEU | ||
| 005 | 20120812110957.0 | ||
| 008 | 120812s1992 ii a b 001 0 eng | ||
| 020 | _a9788120314757 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bLIM 1992 |
| 100 | 1 |
_aLilien, Gary L., _d1946- _94133 |
|
| 245 | 1 | 0 |
_aMarketing models / _cGary L. Lilien, Philip Kotler, K. Sridhar Moorthy. |
| 260 |
_aNew York. : _bPrentice-Hall, _cc1992. |
||
| 300 |
_axv, 803 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 715-776) and indexes.. | ||
| 590 | _aMMI | ||
| 650 | 0 |
_aMarketing _xManagement. _94134 |
|
| 700 | 1 |
_aKotler, Philip. _925 |
|
| 700 | 1 |
_aMoorthy, K. Sridhar. _94135 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1515 _d1515 |
||