000			01852cam a2200313 a 4500
001			1646
003			BD-DhEU
005			20120812105012.0
008			120812s2007 njua 001 0 eng
020			_a9780470125427
020			_a047012542X
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC _dBD-DhEU
041			_aeng
082	0	0	_a658.8 _222 _bLEM 2007
100	1		_aLeSueur, Jeff, _d1956- _94129
245	1	0	_aMarketing automation : _bpractical steps to more effective direct marketing / _cJeff LeSueur.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007.
300			_axiii, 346 p. : _bill. ; _c24 cm.
440		0	_aWiley and SAS business series _94130
500			_aIncludes index.
505	0		_aProfit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
590			_aUH
650		0	_aDirect marketing. _94131
650		0	_aMarketing _xData processing. _94132
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0712/2007009240.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0801/2007009240-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0801/2007009240-d.html
942			_2ddc _cBK
999			_c1514 _d1514