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| 001 | 1478 | ||
| 003 | BD-DhEU | ||
| 005 | 20120811180103.0 | ||
| 008 | 120811s2004 maua b 001 0 eng | ||
| 020 | _a0072547030 | ||
| 020 | _a007121478X | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _221 _bKEM 2004 |
| 100 | 1 |
_aKerin, Roger A. _94122 |
|
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_a1v.(various pagings): _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _94052 |
|
| 500 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 590 | _aMKI | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHartley, Steven William. _94123 |
|
| 700 | 1 |
_aRudelius, William. _94124 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1512 _d1512 |
||