000			01489cam a22002894a 4500
001			1477
003			BD-DhEU
005			20120811175413.0
008			120811s2006 njua 000 0 eng
020			_a0471743151
020			_a9780471743156
040			_aDLC _cDLC _dDLC _dBD-DhEU
041			_aeng
082	0	0	_a658.8 _222 _bKEL 2006
100	1		_aTimothy L. Keiningham _94119
245	0	0	_aLoyalty myths : _bhyped strategies that will put you out of business-- and proven tactics that really work / _cTimothy L. Keiningham [et al.].
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2006.
300			_axvii, 254 p. : _bill. ; _c24 cm.
505	0		_aLoyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
590			_aMKI
650		0	_aCustomer loyalty. _94120
700	1		_aKeiningham, Timothy L. _94121
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.html
942			_2ddc _cBK
999			_c1511 _d1511