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001			1463
003			BD-DhEU
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008			120811e20060422ii a es|||||||| 2|eng|d
020			_a9781856177733
020			_a9780750667494
040			_aBIP US _dWaSeSS _dBD-DhEU _cBD-DhEU
041			_aeng
082	0	0	_a658.8 _222 _bCHF 2006
100	1		_aDe Chernatony, Leslie _eAuthor _94097
210	1	0	_aFrom Brand Vision to Brand Evaluation
245	1	0	_aFrom Brand Vision to Brand Evaluation : _h[electronic resource]: _bThe strategic process of growing and strengthening Brands / _cDe Chernatony, Leslie
250			_a2nd ed.,Revised
260			_cc2006. _aDelhi : _bTaylor & Francis Group [Distributor]
300			_axviii, 318 p.
500			_aIncludes index.
506			_aLicense restrictions may limit access.
520	8		_aAnnotation _bSeeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
521			_aCollege Audience _bRoutledge
590			_aMKI
773		0	_tScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010
856	4	0	_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio8568618 _zFull text available from ScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010
942			_2ddc _cBK
999			_c1497 _d1497