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008 120811s2011 enka b 001 0 eng
020 _a9780749462963
020 _a0749462965
020 _a9780749463021
020 _a0749463023
040 _aDLC
_cDLC
_dIG#
_dYDXCP
_dCDX
_dBWX
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_222
_bHAB 2011
100 1 _aHammond, James,
_d1952-
_94072
245 1 0 _aBranding your business :
_b[promote your business, attract customers, build your brand through the power of emotion] /
_cJames Hammond.
250 _aRev. ed.
260 _aLondon ;
_aPhiladelphia, PA :
_bKogan Page,
_c2011.
300 _avii, 276 p. ;
_bill. ;
_c22 cm.
500 _aRev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.
500 _aSubtitle from cover.
504 _aIncludes bibliographical references and index.
590 _aUH
650 0 _aBranding (Marketing)
_xManagement.
_94073
650 0 _aConsumer behavior.
_9791
650 0 _aBrand name products
_xPsychological aspects.
_94074
650 0 _aSenses and sensation.
_94075
650 0 _aCommunication in marketing.
_94076
700 1 _aHammond, James,
_d1952-
_tBranding your business : promoting your business, attracting customers and standing out in the market place.
_94077
942 _2ddc
_cBK
_02
999 _c1489
_d1489