000			01136cam a22002894a 4500
001			1460
003			BD-DhEU
005			20120808165324.0
008			120808s2007 njua 001 0 eng
020			_a0470055766
020			_a9780470055762
040			_aDLC _cDLC _dBAKER _dYDXCP _dUKM _dBTCTA _dC#P _dYDX _dVP@ _dDLC _dBD-DhEU
041			_aeng
082	0	0	_a658.5 _222 _bMAT 2007
100	1		_aMack, Benjamin, _d1968- _94067
245	1	0	_aThink two products ahead : _bsecrets the big advertising agencies don't want you to know and how to use them for bigger profits / _cBen Mack.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007.
300			_axiii, 242 p. : _bill. ; _c23 cm.
500			_aIncludes index.
590			_aMKI
650		0	_aProduct management. _92182
650		0	_aMarketing.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0614/2006016568.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006016568-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006016568-d.html
942			_2ddc _cBK
999			_c1486 _d1486