| 000 | 01000cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1451 | ||
| 003 | BD-DhEU | ||
| 005 | 20190623140018.0 | ||
| 008 | 120808s2008 enka b 001 0 eng | ||
| 020 | _a9780749450854 | ||
| 020 | _a0749450851 | ||
| 020 | _a8175544406 | ||
| 020 | _a9788175544406 | ||
| 040 |
_aDLC _cDLC _dBAKER _dYDXCP _dBTCTA _dC#P _dBWK _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8343 _223 _bKAN 2009 |
| 100 | 1 |
_aKapferer, Jean-Noël. _94044 |
|
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noël Kapferer. |
| 250 | _a4th ed., New ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2008. |
||
| 300 |
_axv, 560 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [531]-544) and index. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aBrand name products _xManagement. _94045 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0727/2007037849.html |
| 942 |
_2ddc _cBK _01 |
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| 999 |
_c1478 _d1478 |
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