000			01781cam a22003497a 4500
001			299
003			BD-DhEU
005			20160516130020.0
008			120808s2008 nyu b 001 0 eng
020			_a9780446178013
020			_a0446178012
040			_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dUPZ _dLIQ _dWIQ _dDLC _dBD-DhEU
082	0	0	_a658.8 _222 _bBAB 2008
100	1		_aBaskin, Jonathan Salem. _94037
245	1	0	_aBranding only works on cattle : _bthe new way to get known (and drive your competitors crazy) / _cJonathan Salem Baskin.
250			_a1st ed.
260			_aNew York : _bBusiness Plus, _c2008.
300			_aviii, 261 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 243-252) and index
505	0		_aYour branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
520			_aA marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
590			_aMKI
650		0	_aBranding (Marketing) _92183
650		0	_aConsumer behavior. _9791
650		0	_aInformation behavior. _94038
650		0	_aInternet searching. _94039
650		0	_aBusiness enterprises _xComputer network resources. _94040
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0725/2007034391.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0827/2007034391-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0835/2007034391-d.html
942			_2ddc _cBK
999			_c1476 _d1476