| 000 | 01155cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 298 | ||
| 003 | BD-DhEU | ||
| 005 | 20120808151719.0 | ||
| 008 | 120808s2003 si a 001 0 eng d | ||
| 020 | _a0470820578 | ||
| 040 |
_aMSA _cMSA _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _221 _bBLD 2003 |
| 100 | 1 |
_aBlair, Mark. _94032 |
|
| 245 | 1 | 4 |
_aThe 360 degree brand in Asia : _bcreating more effective marketing communications / _cby Mark Blair, Richard Armstrong, Mike Murphy. |
| 260 |
_aSingapore : _bJohn Wiley & Sons (Asia), _c2003. |
||
| 300 |
_axvi, 215 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aCommunication in marketing _zAsia. _94033 |
|
| 650 | 0 |
_aBrand name products _zAsia _xMarketing. _94034 |
|
| 700 | 1 |
_aArmstrong, Richard. _94035 |
|
| 700 | 1 |
_aMurphy, Mike. _94036 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley046/2003268929.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley039/2003268929.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003268929.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1475 _d1475 |
||