000 01029pam a2200301 a 4500
001 287
003 BD-DhEU
005 20140826125331.0
008 120808s1997 nyua b 001 0 eng
020 _a0070189544
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_220
_bETM 1997
100 1 _aEtzel, Michael J.
_93995
245 1 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a11th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1997.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c24 cm.
440 0 _aMcGraw-Hill series in marketing
_93996
500 _aRev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
504 _aIncludes bibliographical references and indexes.
590 _aMKI
650 0 _aMarketing.
_92111
700 1 _aWalker, Bruce J.
_93997
700 1 _aStanton, William J.
_93998
700 1 _aStanton, William J.
_tFundamentals of marketing.
_93999
942 _2ddc
_cBK
999 _c1463
_d1463