000 00859cam a2200277 a 4500
001 284
003 BD-DhEU
005 20140904014210.0
008 120808s2008 njua b 001 0 eng
020 _a9780131753723
020 _a013175372X
020 _a9788120338906
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dBWX
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_222
_bANS 2008
100 1 _aAndreasen, Alan R.,
_d1934-
_93987
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen, Philip Kotler.
250 _a7th ed.
260 _aNew Delhi :
_bPHI Learning,
_cc2008.
300 _axxii, 504 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
590 _aMKI
650 0 _aNonprofit organizations
_xMarketing.
_93988
700 1 _aKotler, Philip.
_925
942 _2ddc
_cBK
999 _c1459
_d1459