000 01121cam a22003014a 4500
001 1536
003 BD-DhEU
005 20120808113453.0
008 120808s2007 paua b 000 0 eng
020 _a9780749451684
020 _a0749451684
040 _aDLC
_cDLC
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.8
_223
_bFLB 2007
100 1 _aFloor, Ko.
_93970
245 1 0 _aBranding a store :
_bhow to build successful retail brands in a changing marketplace /
_cKo Floor.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_c2007.
300 _a360 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references(p. 355-358).
590 _aMMI
650 0 _aHouse brands
_xMarketing.
_93971
650 0 _aBranding (Marketing)
_92183
650 0 _aRetail trade.
_93972
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0617/2006023022.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2006023022-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0915/2006023022-b.html
942 _2ddc
_cBK
999 _c1453
_d1453