| 000 | 01132cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 280 | ||
| 003 | BD-DhEU | ||
| 005 | 20120807155102.0 | ||
| 008 | 120807s2007 enka b 001 0 eng | ||
| 020 | _a0199260001 | ||
| 020 | _a9780199260003 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBWKUK _dUKM _dYDXCP _dBTCTA _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bELS 2007 |
| 100 | 1 |
_aElliott, Richard H. _93953 |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Elliott, Larry Percy. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2007. |
||
| 300 |
_axiv, 265 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aProduct management. _92182 |
|
| 650 | 0 |
_aStrategic planning. _91170 |
|
| 700 | 1 |
_aPercy, Larry. _93954 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006033911.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1449 _d1449 |
||