| 000 | 01238cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 278 | ||
| 003 | BD-DhEU | ||
| 005 | 20120807154330.0 | ||
| 008 | 120807s2006 enka b 001 0 eng | ||
| 020 | _a0749445661 | ||
| 020 | _a9780749445669 | ||
| 040 |
_aDLC _cDLC _dBAKER _dUKM _dC#P _dDLC _dBD-DhEU |
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| 041 | 1 | _aeng | |
| 082 | 0 | 0 |
_a658.56 _222 _bLEB 2006 |
| 100 | 1 |
_aLehu, Jean-Marc. _92180 |
|
| 245 | 1 | 0 |
_aBrand rejuvenation : _bhow to protect, strengthen & add value to your brand to prevent it from ageing / _cJean-Marc Lehu ; [translated by Anglia Translations]. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2006. |
||
| 300 |
_axii, 252 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [225]-234) and index. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aProduct management. _92182 |
|
| 650 | 0 |
_aProduct life cycle. _93951 |
|
| 650 | 0 |
_aBranding (Marketing) _xManagement. _93952 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip063/2005033280.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2005033280-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2005033280-b.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1448 _d1448 |
||