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008 | 120807s1987 ||||||||s|||||||| ||||| d | ||
020 | _a9788120304840 | ||
040 |
_aWaSeSS _cWaSeSS _dWaSeSS _dBD-DhEU |
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041 | _aeng | ||
082 | 0 | 0 |
_223 _a658.83 _bLUM 1987 |
100 | 1 |
_aLuck, David J. _93950 |
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210 | 1 | 0 | _aConditions Conducive to the Effective Use of Marketing Research in the Corporation |
245 | 1 | 0 |
_aMarketing Research / _h[electronic resource] / _cDavid J. Luck. Ronald S. Rubin |
250 | _a7th ed. | ||
260 |
_aNew Delhi: _bPHI learning, _cc1987. |
||
300 |
_axvii, 683 p. : _bil. ; _c24 cm. |
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500 | _aTitle from content provider. | ||
506 | _aLicense restrictions may limit access. | ||
590 | _aMKI | ||
700 | 1 |
_aRubin, Ronald S. _92118 |
|
773 | 0 | _tMarketing Science Institute | |
856 | 4 | 0 |
_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio9445881 _zFull text available from Marketing Science Institute |
942 |
_2ddc _cBK _01 |
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999 |
_c1447 _d1447 |