000			00844cam a2200265 a 4500
001			1308
003			BD-DhEU
005			20120723140435.0
008			120723s2000 ii a b 001 0 eng
020			_a0074636642
020			_a9780074636640
040			_aDLC _cDLC _dDLC _dBD-DhEU
041			_aeng
082	0	0	_a658.8 _221 _bJOP 2000
100	1		_aJones, John Philip. _93170
245	1	0	_aBehind powerful brands : _bfrom strategy to campaign / _cJohn Philip Jones.
246	3	0	_aPowerful brands
260			_aNew Delhi ; _aNew York : _bTata McGraw-Hill Pub. Co., _cc2000.
300			_axii, 322 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aIn the Indian context.
590			_aMd. Kamrul Islam
650		0	_aAdvertising _xBrand name products _zIndia. _93171
942			_2ddc _cBK
999			_c1141 _d1141