000			01921cam a22003254a 4500
001			574
003			BD-DhEU
005			20120723130523.0
008			120722s2003 enka b 001 0 eng
020			_a0749442123
020			_a9780749442125
040			_aDLC _cDLC _dDLC _dBD-DhEU
041			_aeng
082	0	0	_a658.8 _222 _bINB 2003
245	0	0	_aBeyond branding / _cedited by Nicholas Ind.
260			_aLondon, UK ; _aSterling, VA : _bKogan Page, _c2003.
300			_axviii, 236 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aA brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.
590			_aUmme Habiba
650		0	_aBrand name products. _92957
650		0	_aBranding (Marketing) _92183
650		0	_aBrand choice. _93154
650		0	_aProduct management. _92182
700	1		_aInd, Nicholas. _93155
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip047/2003018047.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html
942			_2ddc _cBK
999			_c1134 _d1134