000 00613nam a22002297a 4500
001 533
003 BD-DhEU
005 20120723121423.0
008 120723t2000 xxu||||| |||| 00| 0 eng d
020 _a0070584842
040 _aBD-DhEU
_cBD-DhEU
041 _aeng
082 0 0 _223
_a658.8
_bKNB 2000
100 1 _aKnapp, Duane E.
_93147
245 1 4 _aThe brand mindset /
_cDuane E. Knapp.
260 _aNew Delhi:
_bTata McGraw Hill,
_cc2000.
300 _axxiii, 277 p.:
_bill.;
_c23 cm.
504 _aIncludes bibliographical references and index.
590 _aMMI
650 _aBrand
_93148
942 _2ddc
_cBK
999 _c1131
_d1131